THE STORY OF MY TEES

This started as an idea I carried for a long time.

I always knew I wanted to create something beyond photography - something physical, something people could wear and feel. I’ve always had a soft spot for a well-made piece of clothing. Not just something that looks good, but something that feels right on the body - something you keep reaching for.

And that’s exactly why it became a T-shirt.

It’s the one piece almost everyone owns, no matter their style, age, or lifestyle. Simple, essential, and worn on repeat. A good T-shirt doesn’t need effort - it fits into your life naturally. So if I was going to create something meaningful, it had to be something real people actually wear, again and again.

I didn’t want to print something random or something taken from the internet. If I was going to create this, it had to come from me. It had to carry meaning. It had to reflect what I see and feel through photography.

That’s how these phrases were born:

“In a world of pixels, be the focus.”

“Clicking through chaos, finding focus within.”

They come from the language I live in every day - focus, pixels, clicking - but they go deeper than photography. They speak about presence, about clarity, about not getting lost in the noise.

From the beginning, I knew this wasn’t about just selling a T-shirt.

Quality mattered. A lot.

I wanted a piece that holds its shape, that feels good on the skin, and that lasts. Something you don’t treat as disposable. That’s why I chose 100% organic cotton. I believe what we wear carries its own energy, so it had to be clean, real, and intentional.

The fit was just as important.

Oversized, boxy, unisex - made to suit different bodies, different styles, different moods. Not restrictive, not forced. You can wear it your way. Slightly more fitted, or fully oversized - the choice is yours.

There are two versions:

A heavier, more structured piece (280 GSM) with a slightly shorter cut
A lighter, more relaxed piece (200 GSM) with a longer drape

Both are designed to feel effortless, just in different ways.

Just as important as the product itself is how it reaches you.

Each piece is made to order and shipped directly from production. There’s no unnecessary middle step, which helps reduce excess handling and waste.

Your order arrives in plastic-free packaging, using durable, recyclable paper mailers. Items are not individually wrapped, intentionally, to minimise waste.

I know we can’t remove consumption from our lives. But we can be more conscious in how we choose, what we support, and how those choices impact the world around us.

This is my way of doing it with more care.

Fewer pieces. Better quality. Real intention behind it.